10 years transforming communication and learning for frontline teams

In 2016, Daniel Lima and Alvaro Manzione founded Beedoo based on a challenge they observed inside large companies: how to communicate with, train and engage large, distributed operational teams with little time available for traditional training.

From the start, the goal was to bring knowledge closer to the daily routine of frontline workers, making communication and learning simpler, faster, more accessible and measurable.

Beedoo's official LinkedIn profile records 2016 as the company's founding year.

In 2017, Beedoo was officially launched as a digital training, communication and engagement platform for operational teams.

The solution combined short content, collective learning, knowledge management and gamification to help companies reach professionals who usually had little access to long or frequent in-person training.

After that launch, Beedoo began winning large customer service and contact center operations, the segment where it first identified its scale and communication challenges. Later press reports placed the product's commercial activity as starting in 2017.

In 2019, Beedoo started operating in Europe, with Portugal as its gateway to the European market.

That same year, the company joined the Portuguese Contact Center Association — APCC, alongside organizations working on development and innovation in Portugal's customer relationship sector. The association's document lists Beedoo among the 18 new members admitted in 2019.

This move marked the beginning of the platform's internationalization and opened the way to projects, commercial relationships and content initiatives with Portuguese companies.

In 2019, Beedoo also publicly consolidated its proposition as a new generation of corporate learning platform, bringing together:

• communication;
• social and micro learning;
• gamification;
• analytics management;
• knowledge base;
• artificial intelligence.

The goal was to replace long training sessions disconnected from daily routines with fast, relevant and measurable content, reducing team downtime while increasing engagement and productivity.

Beedoo began appearing in EdTech and e-learning/LMS market maps and in the official record of new members of the Portuguese Contact Center Association (APCC).

In June 2020, Forbes included Beedoo among the Brazilian Human Resources startups to watch, in the talent development and management category.

The selection came from a study that mapped hundreds of Brazilian HR Techs and highlighted companies with growth potential and impact on people development.

In October, Allianz Partners announced the launch of a Beedoo platform for training and communication with its network of service providers.

The project combined Beedoo's communication and gamification with IBM artificial intelligence resources, aiming to increase quality, standardization and efficiency of the services delivered.

This became one of Beedoo's first major enterprise cases publicized nationally.

Also in 2020, Programa Aquarela, created to transform learning for the operational workforce of Natura's factories, was recognized at the Prêmio Destaque Gestão de Pessoas 2020, organized by ABTD and presented during CBTD Digital.

Supported by the Beedoo platform, the project replaced dense, unengaging learning processes with a more creative, lively and accessible experience connected to the reality of factory employees.

The award's official page lists Natura &Co and Programa Aquarela among the 2020 winners. A publication by the team involved also highlights Beedoo among the participants in building and running the program.

In 2020, Beedoo customers also had projects recognized at the ABT and Smart Customer awards, starting a trajectory of awards linked to results achieved with the platform.

Beedoo was listed by Forbes among the Brazilian HR Techs to watch, mapped by TI Inside, selected for mentoring programs and featured in cases from Allianz Partners and Natura's Programa Aquarela.

In 2021, Beedoo expanded its positioning beyond traditional customer service and contact center operations.

With the launch of its mobile experience, the platform began reaching professionals who did not work in front of a computer far more effectively: field teams, service providers, sales reps, brokers, industry workers and other operational roles.

Mobile allowed communication, training, procedures and engagement campaigns to follow professionals where the operation happens, on their phones and fully integrated with the platform.

At that time, the press was already highlighting the use of Beedoo to train service providers, industry professionals and real estate brokers, showing the product's expansion into different sectors. The mobile solution remains available in the app stores today.

In August 2021, Beedoo received a publicly announced R$ 20 million investment from entrepreneurs Marco Serralheiro and Marcus Buaiz.

With the investment, the company reached a R$ 72 million valuation and began a new stage of growth, hiring, technology development and commercial expansion.

At that point, Beedoo already had:

• more than 140 corporate customers;
• around 150,000 users;
• operations in Brazil, other South American countries, the United States and Europe;
• customers such as Itaú, Natura, Nespresso, Mapfre, Serasa Experian, QuintoAndar, Porto Seguro, Atento, Unimed, Algar Tech, Gympass and Sebrae.

Among the projects announced for this new phase was the development of an artificial intelligence able to recommend courses and content based on each user's behavior, performance and skills — the initiative that would give rise to Bee.AI.

Beedoo's funding round and new valuation were covered by Exame, Startupi and Portal Fusões & Aquisições. In the same period, Nuveto launched its partner portal built on Beedoo.

In 2022, Beedoo launched Bee.AI, its artificial intelligence for automatic, individualized content recommendation.

The solution analyzes each person's behavior, performance and preferences to deliver the most relevant content at the right moment. The experience was designed much like the recommendation systems used by platforms such as Netflix, YouTube and Spotify.

With Bee.AI, content finds the user seamlessly. The algorithm continuously learns from results and adjusts recommendations, reducing the need for administrators to manually build every learning journey.

The launch marked a new stage in Beedoo's technological evolution: artificial intelligence began acting directly on the personalization of training for large teams.

Also in 2022, Beedoo started operating in Mexico, broadening its international presence.

With the entry into the Mexican market, the platform passed the 200,000-user mark and became present in more than ten countries. The expansion demonstrated Beedoo's ability to serve multinational companies and operations across different languages, regions and cultures.

In 2022, Beedoo won the Prêmio Consumidor Moderno for Excellence in Customer Service for the first time, in the Agent Training Platform — E-learning category.

Customers and projects using Beedoo were also recognized at the Prêmio ABT 2022, reinforcing the platform's impact on training, communication, engagement and customer experience.

The expansion to Mexico, the use of AI in training, the DMCard case and the Prêmio Consumidor Moderno 2022 were covered by BP Money, Startup Life, ClienteSA, Consumidor Moderno, Revista Cobertura and Fundação FAT.

In April 2023, Beedoo announced the creation of Labee, an innovation lab dedicated to researching and applying new artificial intelligence technologies to the platform.

The goal was to anticipate companies' needs and accelerate the development of solutions for creating, recommending and distributing knowledge.

At that time, Beedoo reported having already invested more than R$ 5 million in research and development, including building a data structure to improve the Bee.AI algorithm with information about user behavior and performance.

Among the first initiatives associated with Labee was BeeTube, a solution for quickly creating and publishing training videos and content.

The tool allowed companies to turn corporate information into knowledge pills distributed inside Beedoo. The project also anticipated the growing use of generative artificial intelligence tools in producing materials.

In 2023, information released to the press indicated that Beedoo already served:

• more than 300 companies;
• more than 300,000 users;
• operations in more than ten countries, including Brazil, the United States and markets in Europe and Latin America.

In October, Beedoo reached 44th place in the first Top 100 Open Scale-Ups ranking, organized by 100 Open Startups. The ranking recognized growth-stage companies with relevant open innovation relationships with large corporations.

At the Prêmio ClienteSA 2023, the partnership between Meeta Solutions and Beedoo received the Gold Trophy in the Motivational Campaign category for the “Missão Possível para FIS Global” case. The recognition showed how Beedoo could be used not only for training but also for communication, motivation, empathy development and operational engagement campaigns.

The creation of Labee, the deeper focus on AI, the entry into the Top 100 Open Scale-Ups and the stronger customer-culture positioning were covered by ClienteSA, Exame, Revista Empresários and Fundação FAT.

In 2024, Beedoo won the CONAREC Award in the Agent Training Platform — E-learning category.

The recognition marked a new phase for the company. Beyond taking part in award-winning customer cases, Beedoo itself began being recognized directly as one of the leading technology solutions for training customer service and customer experience teams.

The CONAREC 2024 Award recognized Beedoo as an agent training platform, among the year's highlights in customer experience.

In 2025, Beedoo launched Beebot Navigator, its generative artificial intelligence solution connected to each company's knowledge base.

Presented as a “ChatGPT inside Beedoo”, Navigator lets users ask questions in natural language and receive answers based on the documents, procedures and content registered by their own organization.

The solution processes Wiki articles, answers technical and operational questions, summarizes lengthy procedures and suggests follow-up questions. Every change made to the knowledge base is taken into account by Navigator, keeping answers aligned with the operation's information.

Unlike an open artificial intelligence, Navigator was built to work on each company's corporate knowledge, helping professionals find reliable, contextualized answers without manually searching across different pages, documents or systems.

During CONAREC 2025, Beedoo publicly presented three major releases:

• Beebot Navigator;
• a new mobile and app version;
• a new performance metrics module with gamification.

The releases expanded Beedoo's presence in teams' daily routines and brought training, information, metrics and performance closer together in a single experience.

Beedoo won the CONAREC 2025 Award again, in the Agent Training Platform — E-learning category.

The win represented the second consecutive year of recognition at the award. Beedoo's institutional site records the 2024 and 2025 victories.

That same year, Beedoo again won the Prêmio Consumidor Moderno for Excellence in Customer Service as the best Agent Training Platform — E-learning.

Beedoo's recognitions at industry awards and customer cases covered by the press, including Will Bank and CONAREC 2025.

In 2026, Beedoo once again won the Prêmio Consumidor Moderno for Excellence in Customer Service, in the Agent Training Platform — E-learning category.

This was Beedoo's third win at the award and the second consecutive one, consolidating the company among the leading training platforms for customer service and customer experience operations.

The three wins came in 2022, 2025 and 2026.

In 2026, Beedoo announced BeeStudio, its new AI-powered learning copilot.

The solution was created to bring content, practice and assessment together, letting companies prepare their professionals before they face real situations.

BeeStudio launches with two main modules:

• AI Content Production — turns the company's knowledge base into courses, posts, quizzes, exams, training materials and certifications.
• AI Service Simulator — creates practical scenarios for customer service, sales, support, stores and collections, evaluates participants' answers and provides feedback so each person can improve before facing the real situation.

The launch represents a new stage in Beedoo's artificial intelligence strategy. Beyond recommending and locating knowledge, AI now helps companies produce content, create practice and assess how that knowledge is applied.

Beedoo also hosted Logistics Summit 2026, an event that brought together industry leaders to discuss people management, technology, innovation and the real challenges of Brazilian logistics operations.

The conversation covered topics such as:

• labor shortages;
• training and retaining professionals;
• the aging driver workforce;
• regulatory changes;
• pressure for productivity and cost reduction;
• collaborative logistics;
• digitalization of operations;
• adoption of technology and artificial intelligence;
• preparing teams for increasingly complex operations.

The event deepened Beedoo's presence in the logistics sector and reinforced the platform's expansion beyond the traditional customer service and contact center market.

2026 marked Beedoo's presence in debates about post-NRF retail, Brazilian logistics and the Prêmio Consumidor Moderno, with interviews and coverage in outlets such as Terra, Consumidor Moderno, Estado de Minas and DINO.

In 2026, Beedoo brought its whole team together to celebrate the company's 10 years: a get-together with activities, tributes, an internal awards moment and the official photo of the entire Beedoo Team.

More than a date, the celebration reinforced what holds this story together: the people who build the platform every day and support our clients' operational and frontline teams.

Beedoo reaches its 10th anniversary with more than 300 companies using the platform and over 500,000 active users, leading in Brazil and also present across Latin America, the United States and Europe.